YULlab
Jean-François HouleCreative Lab — MontréalEst. YUL

Design &CreativeDirection

25+ years turning brands, campaigns and products into award-winning work — from agency floors to startup trenches. This is the lab.

Scroll to explore

Selected work

nesto

nesto

01 / 05
Potholes Season

Potholes Season

02 / 05
Microsoft - Explorer 9 - Battle for Beauty

Microsoft - Explorer 9 - Battle for Beauty

03 / 05
ELEKTRA 11

ELEKTRA 11

04 / 05
Workopolis - The morning after

Workopolis - The morning after

05 / 05
The lab

I always try to extract as much creativity as possible from each situation — agencies, startups, side quests. YULlab is where the experiments live.

25+Years in the craft
13Case studies
60+Prizes & recognitions
01Lab in Montréal
See all prizes & recognitions →